“If your business is not on the internet, then your business will be out of business”, Bill Gates stated in the mid-1990s. At the time, when barely 1% of businesses had a website, the statement seemed more like a tongue-twister than a reflection to be taken into account.
However, over time, the Microsoft founder’s prediction would be confirmed. A study conducted in 2021 by Verisign revealed that at that time 94% of consumers already placed more trust in businesses that had a website, even if they had a physical establishment. Today, if you are not online, you simply do not exist for consumers.
Top 15 Reasons Why Businesses Need a Website
- Brand Credibility & Trust
- 24/7 Availability
- Businesses with a Website are Easily Accessible
- Enhancing Customer Service
- Showcasing Products and Services
- Reaching a Wider Audience
- Cost-Effective Marketing
- Establishing Your Brand
- You can benefit from Google Searches
- Competitive Advantage
- Generating Leads and Sales
- Expanding Geographical Reach
- You can strategically target your customers through a website
- Analytics and Insights
- Staying Ahead of the Curve
